L’Oréal USA Selects PFSweb to Launch Multiple eCommerce Sites for Individual Brands

L’Oréal USA Selects PFSweb to Launch Multiple eCommerce Sites for Individual Brands

Four e-commerce brand sites launched, two more to follow 

PLANO, Texas, January 4, 2012– PFSweb, Inc. (Nasdaq: PFSW), an international provider of end-to-end eCommerce solutions, today announced that they previously signed a five-year master agreement with L’Oréal USA, the New York-based subsidiary of L’Oréal S.A., a worldwide leader in the cosmetics industry, to develop and manage multiple end-to-end eCommerce solutions for some of L’Oréal’s most prestigious brands. Under the master agreement, PFSweb has launched customized eCommerce sites for four L’Oréal brands, including Kiehl’s Since 1851, Lancôme, Yves St. Laurent Beauty and Giorgio Armani Beauty, all in calendar year 2010. Two additional brand sites are expected to launch in calendar year 2012. The solutions include high-touch customer care, fully branded order fulfillment, comprehensive financial transaction management, and interactive marketing services. This agreement has been previously announced and referred to as a master agreement with a luxury beauty and fragrance client. “We chose PFSweb because of their expertise in beauty and cosmetics. With their help we can provide considerably more flexible, functional and effective solutions to our customers,” said Daren Hull, Vice President of Luxury Direct, L’Oréal USA. “By utilizing PFSweb, we are able to give each of our brands unique consideration, while also providing our consumers the same high quality service that they find anytime they experience our brands in stores. We also expect to leverage PFSweb’s expertise to provide each brand with innovative programs that connect directly with our customers.” Mike Willoughby, President of PFSweb, Inc., commented, “We are excited to be working with such a prestigious company and to support L’Oréal USA with the expansion of each of its brands’ online presence. This master client agreement underscores our ability to create highly customized programs and implement functionality that enhances the customer experience at each touch point.” About L’Oreal L’Oreal USA, headquartered in New York City, with 2010 sales of over $4.7 billion and 9,800 employees, is a wholly-owned subsidiary of L’Oréal SA, the world’s leading beauty company. In addition to corporate headquarters in New York, L’Oréal USA has Research and Innovation, Manufacturing and Distribution facilities across six other states including New Jersey, Kentucky, Arkansas, Illinois, Ohio, and Texas. L’Oréal’s impressive portfolio of brands includes Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Viktor & Rolf, Diesel, Cacharel, L’Oréal Paris, Garnier, Vichy, La Roche-Posay, L’Oréal Professionnel, Kérastase and Shu Uemura Art of Hair. The U.S. is the base for the product development, international marketing and advertising for L’Oréal’s twelve American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl’s Since 1851, Ralph Lauren Fragrances, Essie Cosmetics, Redken 5th Avenue NYC, Matrix, Mizani, Pureology, SkinCeuticals and Dermablend. About PFSweb Iconic brands engage PFSweb to enable their eCommerce initiatives. PFSweb’s End2End eCommerce® solution includes interactive marketing services, robust eCommerce technology, global fulfillment and logistics, high-touch customer care, financial services, and order management. PFSweb’s eCommerce solutions provide international reach and expertise in both direct-to-consumer and business-to-business initiatives, supporting organizations across multiple industries including Procter & Gamble, LEGO, Carter’s, Lucky Brand Jeans, kate spade new york, Juicy Couture, AAFES, Riverbed, Ricoh, Hawker Beechcraft Corp, Roots Canada Ltd. and Xerox. PFSweb is headquartered in Plano, TX with additional locations in Tennessee, Mississippi, Canada, Belgium, and the Philippines. To find out more about PFSweb, Inc. (NASDAQ: PFSW), visit our company’s websites at http://www.PFSweb.com or http://www.pfswebeurope.com

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Meet PFSweb at the e-commerce convention in Paris

We are pleased to seize the opportunity to welcome you on our stand (G19) and to offer you a glass of champagne and delicious Belgian chocolates. Please register on www.ecommerceparis.com to get your free badge.

We also invite you to come and listen to the conference we will hold together with our client Salomon on Wednesday 14th of September at 2:45 p.m.

Conference :Whether you’re a SME or a multi-national corporation, how can you define your e-commerce strategy?Ask yourself the right questions and start on the right foot from the very beginning:

  • E-commerce platform
  • E-marketing budget assignment
  • Distribution management
  • Site maintenance
  • Client support
  • Fraud management and payment methods

Take advantage of this opportunity and join us on this trade show that will offer you the chance to meet all the European key players in e-commerce and to participate in numerous dedicated conferences.We thank you for your interest and are eager to meet you in Paris.
PFSweb Europe

Anabelle Kinet
Sales & Marketing Manager – Europe
akinet@europe.pfsweb.com 
Phone: +32 495 29 29 65
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PFSweb is silver sponsor at the Global E-commerce Summit

Social commerce, mobile commerce and a multichannel shopping experience, are todays challenges for every retailer. Consumers are now using all channels – store, call center, web, mobile – and expecting a consistent shopping experience.

Successful retailers will be able to adept new skills and tools, change their processes and break boundaries to create new business opportunities.

The Global E-commerce Summit 2011 provides industry leaders and executives the insights for breaking boundaries and new perspectives to develop and grow global online and cross-channel retail.

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PFSweb invites you to E-shop Expo Event in Brussels

We will be pleased to take the opportunity to welcome you on our stand S039. Please register onwww.eshopexpo.eu to get your free badge.

We also invite you to come and listen to the conference we will give in French on Wednesday 30th of Marchat 16h30 or in dutch on Thursday 31st of March at 11h15.

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P&G; and PFSweb to launch e-commerce learning lab

The Procter & Gamble Company (NYSE:PG) and e-commerce services leader PFSweb, Inc. (NASDAQ:PFSW) will begin piloting an online store this month. Named the eStore, the online shopping site will be owned and operated by PFSweb and exclusively feature P&G products to consumers in the U.S. The eStore is planned to launch this spring, following a pilot of the site with 5,000 consumers that will begin in the coming weeks.

“We are very excited about the eStore’s potential to reach more consumers and create new online experiences and innovations that build our brands online,” said Kirk Perry, P&G’s Vice President, North America. “Ultimately, our goal in working with an experienced e-commerce business like PFSweb is to test concepts and programs that can be reapplied with all of our online retail partners in ways that exponentially grow consumer affinity for our brands and mutually increase sales for P&G and our retailer partners.”

“As the growth in consumer web commerce continues to evolve, we are seeing a strong trend towards the broadening of consumer purchase interests into more product categories,” said Mark Layton, PFSweb’s CEO. “With each new product category comes the opportunity to develop and test marketing, selling and retention concepts. In working with P&G on our eStore, we’re looking forward to uncovering new insights and innovations that deliver on the potential of e-commerce as a powerful sales channel for a wide range of consumer products.”

P&G initiated the eStore concept and has been working its ideas for test concepts and programs with PFSweb. Product pricing, promotion, shelving and distribution will be at the sole discretion of PFSweb. P&G will work closely with PFSweb to identify new concepts, programs and marketing efforts to test via the eStore.

The eStore is another example of P&G’s commitment to drive innovation to touch and improve the lives of more consumers in more parts of the world more completely. The eStore will test a number of concepts seeking to strengthen relationships with consumers and deliver e-commerce insights for categories such as beauty and grooming, health and well-being, and household care. These test-and-learn initiatives include subscription models and cross-selling capabilities, targeted iMedia and search ads, and the integration of social media with the online store.

According to PFSweb research, consumers expect the brand websites they frequent to be the best sources of information about the full range of products offered, including access to packaging, size and product variations that meet their needs.

“Consumers today also want to be „in-the-know‟ about upcoming new products and advancements and be able to readily gain access to promotional offers and other new and exciting product information,” said Layton. “We will power the eStore through the Demandware e-commerce platform with best-of-breed features and functionality. The flexibility of the Demandware platform in combination with the PFSweb retail services and world-class infrastructure will enable the eStore to be an ideal environment to test and develop new concepts to address the ever expanding consumer dynamics.”

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

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PFSweb has launched its new European Website !

Surf on www.pfswebeurope.com and enjoy…

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General Presentation

PFSweb is a Logistics Service Provider specialized in the integrated management of international projects & e-commerce: 

  • E-commerce services : web Design & Hosting, e-marketing, positioning
  • Int’l logistics & distribution: storage, transport, returns
  • Multilingual Customer Contact Center : technical support, phone & emails, 6 languages
  • Professional services
  • System integration: ERP, e-commerce platform
  • Financial services: fiscal representation, Vat & fraud management, invoicing, credit & collection
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